MADRID, Nov. 25 (Xinhua) -- The first edition of the Tourism Innovation Summit, held between Nov. 25 and Nov. 27, was opened in the Spanish city of Seville on Wednesday by Queen Letizia of Spain.
The event aims to become the largest international forum for innovation in the tourism sector. This year's inaugural edition counts on the participation of over 5,000 professionals from the sector along with representatives of key companies from the technology ecosystem and startups from the tourism sector.
Queen Letizia opened the exhibition on her own as King Felipe VI is currently in quarantine after coming into contact with a person who tested positive for the coronavirus. In her address she recalled reference to the damage the global pandemic has caused to a sector that has "suffered so much.
She said that she expected the summit to "provide more elements of analysis to continue expanding and strengthening the tourism value chain and its capacity to generate employment and revalue socio-economic ecosystems by promoting innovation and digitization and without forgetting sustainability."
She also said that Spain's experience as the second most important tourist destination in the world would "be a great boost that will guide the tourism industry for the years to come."
Participants in the summit "Where Technology meets Tourism" as its motto says will become acquainted with key innovations, such as the Internet of Things (IoT), virtual reality, big data and blockchain, sustainable mobility, smart destinations and 5G, which will revitalize the sector in the wake of the pandemic and transform it in the coming years.